Welcome to Web Site Basics
This section is for those who are new to Web Site design, a bit shaky in understanding how the World Wide
Web works, and want to learn some basic Web Site building and design skills. Don't feel overwhelmed by all
the information on the Internet; just a certain amount of it is required to create your own Web Site and
publish it to the Web.
You already have enough computer and Internet experience to have created an account on a remote computer,
your host.
The Internet
The Internet is a global network of high-capacity computers called servers that store and send
(or "serve") information. These servers use high-speed data communication lines to connect to each
24x7.
Coming to Terms
Internet information contains a lot of terms. Here are some you need to know:
Server
Your account is hosted on a remote server, a high-capacity computer that is connected to the Internet 24x7.
The five different connection technologies used to access the Internet are listed in order here, from the
slowest connection to the fastest.
- Most home users have a dial-up connection that uses a conventional modem.
- Some home users connect with a cable modem that uses a coaxial cable television network.
- Some home users and many small businesses connect through a Digital Subscriber Line (DSL) that uses
standard telephone wiring to provide high speed transmissions.
- Some businesses connect through an Integrated Services Digital Network (ISDN). This technology uses
a terminal adaptor (installed by your phone company) for digital voice and data transmission.
- Medium and large size businesses and universities often use a T1 (or higher) connection, a technology
that uses high-speed telephone wiring to produce rapid-rate, high-capacity transmissions.
All you really need to know about these types of connections is that computers connect and download at different
speeds over the Internet; therefore, you should design your Web pages to download fairly quickly to accommodate
the slower connections.
Modem
Most computers are connected to the Internet through telephone lines. Because computers use digital technology
(data packets) and telephones use analog technology (a continuous electronic current), a modem is
necessary for translation across these lines.
The word, modem, comes from modulate-demodulate. A modem converts digital data from computers
into analog data while in transit over the line; the modem receiving the analog data converts it back into
digital.
World Wide Web
The World Wide Web is a vast Internet library of Web pages—many millions of them by now, but who's
counting? Each site is a collection of related pages identified by the domain.name in its Web address.
URL
The Uniform Resource Locator (URL) is the fancy name for a Web address. A browser uses the URL to locate a
requested page. Let's dissect a fictional sample Web address:
http
://www.hockeyharbor.com/products.
- http is the protocol that any computer can read and process. Other protocols include https and ftp.
- :// tells the Web browser that the actual Web address (domain name)
follows.
- www. stands for the World Wide Web. Don't forget the dot.
- hockeyharbor identifies the Web Site by name. The Web Site owner registers
this part and the next part of the URL (hockeyharbor.com) as a domain name
- .com identifies the domain's top-level domain (TLD).
Three letter combinations are general categories for Web Sites. You have probably seen addresses using .com, .gov,
.org, and .net.
Two letter combinations that either follow or replace the traditional three letter TLD in the URL are country
codes, such as .de for Germany and .jp for Japan.
- /products indicates which page of the Web Site a user is
requesting. Sometimes you will see a string of these separated by "/"s.
Domain Name
A domain name is an address that identifies the owner of a Web Site. Using hockeyharbor.com as an example,
hockeyharbor
identifies the name, and .com identifies the top-level domain.
Domain name registration is not necessary for Web Site publication; however, it allows you to personalize your Web Site
and have an e-mail address related to you instead of your Internet provider.
Browser
A browser is a software program like Netscape and Internet Explorer that finds and displays Web pages. You
click hyperlinks (usually blue-underlined text) to move from page to page.
Link
Links are areas (text, buttons, or graphics) that you click to go from one page to another.
Create a Web Site
To create and publish your Web Site, do the following:
- Select and install (download) a Web authoring program.
- Complete its tutorial from beginning to end.
- After reading the Layout and Design section on this page, plan and create your own Web Site just as
you did in the tutorial.
- Publish your Web Site to your server.
Install a Web Authoring Program
You will be using Web authoring software that interprets text and graphics you put on your page into the HTML markup
language. Because any computer can process HTML, it has become the standard markup language for Web page development.
Internet browsers read an HTML file and display the related Web page.
You can use a Web-authoring program tutorial to help you create a sample Web Site. Most are user-friendly and contain
the same basic features: headers, text, tables, frames, graphics, links, and buttons.
Some Web-authoring programs are free. Three popular programs are listed below. If you want to explore further, type
web authoring software in your browser's search engine text box. Choose a program
and download it using its accompanying online instructions.
Complete the Tutorial
This is very important! Go through it from beginning to end.
Layout and Design
When you are in the planning stage, you are working in "layout and design" mode. The following tips are
helpful for
first timers as well as those with some experience:
- A typical Web Site consists of a Home page and other pages, and sometimes has an Entry page before the Home page. The
Entry page often acts as a gateway to the Web Site by requiring user identification.
The Home page welcomes visitors and acts as the Table of Contents for your site. From the Home page you can go to
other pages or even to other Web Sites. The following is a typical Web Site layout.

- Define your target audience or market; staying focused on your audience will help you decide what to include in and
exclude from your Web Site content.
- Whenever possible, build your entire directory (folder) and file system for your Web Site before you add any
content; it is easier to test and adjust design and smalltextation features before you fill the pages with information.
If your entire Web Site contains 5 to 10 pages, you need only to create a folder for your text files and a folder for
graphics files. Large Web Sites containing many Web pages often have several folders to help keep the information organized.
You might find it helpful to actually draw pages on a whiteboard, blackboard, or to write out your ideas on pieces of paper
and shuffle them around until the flow makes sense.
- Make your file names as short as possible, and devise a naming system you can easily remember. For example, a page
containing seminar information could have semtitle.png, semlogo.gif, and seminfo.htm in the seminar folder.
- If you decide later to add another section to your Web Site, just create a new folder for additional files.
- You can link to existing files and graphics in a newly created section.
- Nothing beats tables for organizing the information you have. Your tutorial will explain how they are made and used.
- White space is nice; it's easy on the eye and helps guide a viewer through the information. Avoid cluttering a single
Web page with too much information; instead, add another page.
- Select a font that is easy to read like Arial or Verdana.
- Avoid ALL CAPS TEXT. IT SEEMS TO BE SHOUTING AT YOU.
- While selecting colors, experiment until you find an attractive combination. Trial and error is the most common method
for getting the look you want. For best results, select your colors from the
browser-safe colors palette. This will ensure that they look
the same on different operating systems and computers.
- Graphics are saved as image files with one of the four following file extensions:
- .jpg - best for photographs and other images that contain lots of shading
- .gif - best for flat fields of color having no shading, such as sketches and cartoon images
- .png - designed to replace the gif format
- .tif - best for gray-scale images
- Balance your use of graphics against the time it takes to display them. The larger the graphic, the longer it
takes for the page to load.
- Test your Web Site by having someone proofread your text. Get opinions from friends and family. They might raise
issues that have not occurred to you.
- Check your links. Do they work? Broken links frustrate visitors.
- View your Web Site from both Netscape and Internet Explorer. View it from other browsers if you have access to them. Web
Sites display a little differently on each browser.
- Keep your Web Site interesting and attractive by updating its content periodically. Always re-check links after making changes.
Publish Your Web Pages to the Remote Server
You must publish your Web pages to your account before they can be made accessible to visitors.
To publish your Web pages:
- Start your Web browser.
- Type http://your_company.com/ControlPanel/ in the address bar, then press Enter
(replace "your_company.com" with your domain name). The Control Panel Login screen appears.
- Type your user ID and password in the appropriate text boxes.
- Click Login. Your Control Panel window appears with the What's New window displayed.
- Click My Web Site from the drop-down list at the top of the page. The Web Site Status window appears.
- Click the Web Site Utilities tab. The Backup Web Site window appears.
- Click Edit Web Site. The www / htdocs directory appears.
- Add, edit, and delete Web Site files, as desired.
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